Aya Africa
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Falling Forward SMME Hub
Bringing together local vendors at a series of live Falling Forward events across South Africa.
What Makes This Different?
The Falling Forward SMME Business Hub is built to give small businesses a proper platform, real support on the day, and something to carry forward afterwards.
Curated, not crowded
A market that’s put together with intention
Each Falling Forward event brings together a focused group of local businesses. The space is organised, well-managed, and designed so vendors can properly showcase their work. You’re not lost in a crowd. You’re part of a market that’s been thought through.
Curated, not crowded
A market that’s put together with intention
Each Falling Forward event brings together a focused group of local businesses. The space is organised, well-managed, and designed so vendors can properly showcase their work. You’re not lost in a crowd. You’re part of a market that’s been thought through.
Curated, not crowded
A market that’s put together with intention
Each Falling Forward event brings together a focused group of local businesses. The space is organised, well-managed, and designed so vendors can properly showcase their work. You’re not lost in a crowd. You’re part of a market that’s been thought through.
More than just trading
Support beyond the stall
Trading is just one part of the experience. Vendors who want it can access practical support around selling, pricing, branding, and running their business beyond the event, with guidance from partners connected to AYA Africa. What you take forward is up to you.
More than just trading
Support beyond the stall
Trading is just one part of the experience. Vendors who want it can access practical support around selling, pricing, branding, and running their business beyond the event, with guidance from partners connected to AYA Africa. What you take forward is up to you.
More than just trading
Support beyond the stall
Trading is just one part of the experience. Vendors who want it can access practical support around selling, pricing, branding, and running their business beyond the event, with guidance from partners connected to AYA Africa. What you take forward is up to you.
Connections that stick
Real connection, not just foot traffic
The Business Hub creates space for vendors to meet other business owners, collaborators, and organisations in a way that feels natural, not forced. The focus is on building relationships that can continue after the market day.
Connections that stick
Real connection, not just foot traffic
The Business Hub creates space for vendors to meet other business owners, collaborators, and organisations in a way that feels natural, not forced. The focus is on building relationships that can continue after the market day.
Connections that stick
Real connection, not just foot traffic
The Business Hub creates space for vendors to meet other business owners, collaborators, and organisations in a way that feels natural, not forced. The focus is on building relationships that can continue after the market day.
Built for what’s next
What happens after still matters
Success isn’t measured by one day of trading. The aim is for businesses to leave more confident, better connected, and better equipped than when they arrived, whether that’s through continued trading, new connections, or clearer direction for what comes next.
Built for what’s next
What happens after still matters
Success isn’t measured by one day of trading. The aim is for businesses to leave more confident, better connected, and better equipped than when they arrived, whether that’s through continued trading, new connections, or clearer direction for what comes next.
Built for what’s next
What happens after still matters
Success isn’t measured by one day of trading. The aim is for businesses to leave more confident, better connected, and better equipped than when they arrived, whether that’s through continued trading, new connections, or clearer direction for what comes next.
Vendor Categories
Vendor Categories
Vendor Categories
Who Should Apply?
Food and beverage vendors
Food and beverage vendors
Food and beverage vendors
Fashion and accessories
Fashion and accessories
Fashion and accessories
Beauty and wellness brands
Beauty and wellness brands
Beauty and wellness brands
Art, design, and handmade goods
Art, design, and handmade goods
Art, design, and handmade goods
Lifestyle and home products
Lifestyle and home products
Lifestyle and home products
Specialty and artisan products
Specialty and artisan products
Specialty and artisan products
Dates & Locations
Dates & Locations
Dates & Locations
Roadshow Dates & Locations
Forward - The Final Chapter
08 April
17:40
Century City (Cape Town), Century City Convention Centre
Forward - The Final Chapter
08 April
17:40
Century City (Cape Town), Century City Convention Centre
Forward - The Final Chapter
08 April
17:40
Century City (Cape Town), Century City Convention Centre
FAQs
FAQs
FAQs
Answers to Common
Questions About AYA x Falling Forward
Do I have to pay to apply?
No. Submitting a vendor application is free.
Does submitting an application guarantee a stall?
No. All applications are reviewed and vendors are selected based on suitability, availability, and overall fit for each event.
Can I apply for more than one city?
Yes. You may apply for one or multiple locations in the application form.
When will I hear back about my application?
Vendors will be contacted once the selection process has been completed for each city.
Do I need to already be registered on Aya Africa?
No. Selected vendors who are not yet on Aya Africa will be guided through the onboarding process.
Our team will be on-site to manage vendor coordination, assist with setup, and provide support throughout the event.
Najaf is hosted on SOC 2 & ISO 27001-certified infrastructure (AWS + Cloudflare), uses AES-256 encryption at rest and TLS 1.2+ in transit, and offers SSO, 2FA, and role-based access controls.
Do I have to pay to apply?
No. Submitting a vendor application is free.
Does submitting an application guarantee a stall?
No. All applications are reviewed and vendors are selected based on suitability, availability, and overall fit for each event.
Can I apply for more than one city?
Yes. You may apply for one or multiple locations in the application form.
When will I hear back about my application?
Vendors will be contacted once the selection process has been completed for each city.
Do I need to already be registered on Aya Africa?
No. Selected vendors who are not yet on Aya Africa will be guided through the onboarding process.
Our team will be on-site to manage vendor coordination, assist with setup, and provide support throughout the event.
Najaf is hosted on SOC 2 & ISO 27001-certified infrastructure (AWS + Cloudflare), uses AES-256 encryption at rest and TLS 1.2+ in transit, and offers SSO, 2FA, and role-based access controls.
Do I have to pay to apply?
No. Submitting a vendor application is free.
Does submitting an application guarantee a stall?
No. All applications are reviewed and vendors are selected based on suitability, availability, and overall fit for each event.
Can I apply for more than one city?
Yes. You may apply for one or multiple locations in the application form.
When will I hear back about my application?
Vendors will be contacted once the selection process has been completed for each city.
Do I need to already be registered on Aya Africa?
No. Selected vendors who are not yet on Aya Africa will be guided through the onboarding process.
Our team will be on-site to manage vendor coordination, assist with setup, and provide support throughout the event.
Najaf is hosted on SOC 2 & ISO 27001-certified infrastructure (AWS + Cloudflare), uses AES-256 encryption at rest and TLS 1.2+ in transit, and offers SSO, 2FA, and role-based access controls.